Reach out to Independent Book Sellers (IBS)

UntitledBy now you should know all the IBS in your area. Many of them collect the demographical information of their customers. Contact the owner and see if they will send out your promotional material. But be ready to pay for the postage if they do!

 

Take advantage of Google Alerts

UntitledMany non-fiction authors are considered experts in the subject matter that their work is based on. As a subject matter expert, there are dozens of online communities that would love for you to join their conversation on matter similar to your book subject. This allows you the opportunity to also promote your book.

If you create multiple Google Alerts at http://www.google.com/alerts, Google will email you whenever a new conversation, or a new news story or blog post on a given subject, appears. Remember that you want to participate in the conversation, not spam it will book ads.

 

Do a Blog Tour!

UntitledNow days it can be very pricey to go on a nationwide or worldwide book tour to promote your work. However, with the Internet there is a much easy and cost effective way to tour.Consider doing a virtual blog tour.

With this marketing tool, you arrange to have news and updates of your book published in various blog post on multiple blogs, with each story appearing on a certain day. Many authors go on tour to promote a book by organizing book signings at bookstores.A well-run blog tour will have all participating blogs cross promote each other and readers will be encouraged to follow the author’s progresses.

Keep it interesting by having each of the blogs cover a different aspect of your book or of you, the author.

 

Make it easy for readers to connect with you

CONNECT Every book should have a short “About the Author” section. Readers often enjoy knowing an author’s background and inspirations. In this bio, you can include an email addresses, websites, blogs or social media sites that readers can use to contact and keep up with you. You want to maintain a relationship with your audience as much as possible!

Contact your Friends, Family and Co-workers.

Although they should not be the only people in your network, friends, family and coworkers are key people to contact while marketing your work. After your book is published tell everyone you know and ask them to spread the word. A simple email like the one below can do this without being pushy or “cheesy.”

free_4774170EXAMPLE:
Dear friends and family,

Just wanted to let you know that my book, [insert your book title], was published recently. As many of you know, the book is [insert a short one sentence description of your book]. I hope you’ll take time to check it out.
Here is the link to my website, where you can read more about the book and/or purchase it.

I’d also really appreciate if you could take a moment spread the words to family, friends and coworkers.

Thank you so much for your support!

Sincerely,
Your first Name


[If you completed your signature, your signature appears here.]

Advertise your other books in each book you publish

Screen shot 2013-06-22 at 1.48.39 PM If you have published more than one book with nHouse Publishing, add links to all of your books in each of your books and eBooks. A good place to do this is either after the copyright page or at the end of the book, right when you’ve left the each reader curious to read more of your awesome work

Keep your website and/or blog updated

upHaving a blog is essential for an author,and keeping it updated is just as important. Blogs allow people to have more contact with authors and their work. It also shows the commitment of an author to their work.

However, an out-of-date website and/or blog displays apathy towards your work. It is important to make sure all the information is up to date, all the links are working and the website contains accurate information. If you feel comfortable update your web page with recent pictures or video blogs (vlogs).

Reach readers with Twitter

Screen shot 2013-06-22 at 1.51.35 PM

If you’re not already a member of Twitter, please head to the nearest computer or mobile device and JOIN NOW! Twitter is a micro-blogging site, that you should update very frequently (at least a couple times a day). Your posts are restricted to 140 characters. Many people think Twitter is pretty ridiculous when they first hear about it, but it is actually one of the greatest tools of social media, especially when self-marketing.

After you open a free account at twitter.com, Twitter asks you a simple question, “what are you doing?” Answer the question, and you just tweeted. To send messages to other Twitter users, you can post, “@username, message…” For instance, “@johndoe, Hey check out my website at [insert site link].” Your friends, family, fans and basically just about anyone can follow your activity (unless you make the profile private, which is not recommended for self-marketing). You can also follow other users by visiting their profile and clicking “Follow.”

On your Twitter profile page you are able to construct a short bio where you should explain your work and list links to your website, blog and other social media sites “Twesume.” http://www.mattselznick.com/2009/01/16/twesume-your-twitter-resume/

Your success of Twitter depends largely on your participating in the Twitter community. Follow users. Post “Tweets”. Make sure your Twitter page is always active and lively. Also, feel free to tweet some personal information, like what you are doing that day. Followers like to feel involved in users everyday activity. You can also tweet about appearances, book signings and other things of public interest.
The larger your Twitter community the better but remember to start following people who you want in your network. Follow other authors and publishers so that you can be involved in their network.

twitterTips on Twitter etiquette:

Begging – DO NOT tweet at people and ask them to follow you. This is one of the most annoying twitter actions a user can make. You should earn your follows, not beg for them.

Spamming – Don’t spam your timeline with tweets only about your book.

Quality, not quantity – Every time you tweet, ask yourself, “will this tweet inform or entertain my followers?” This is a very important point to consider. You don’t want people to start ignoring your tweets.

We could talk about Twitter all day. Although it may sound confusing now, it is very simple to catch on. Sign up today and see for yourself.

Importance of Self-Marketing

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It is often thought that publishing company’s play the biggest role in marketing a recently published book. This is an unfortunate misconception

Publishers spend large amounts of money on editing, layout, cover design, printing and distribution of their author’s work. With that in mind much of the marketing will fall on you and how you use your resources.

Do Q&A Interviews of other Authors on your Blog

qa Free promotion is a thing loved by all authors. Do a Q&A interview of other authors in your genre on you website or blog. Don’t be afraid to share the spotlight, people like a website that is all encompassing. It is very easy to do. Contact a few authors and see if they are willing to participate. Then send them several questions and ask then to include a head shot and their book cover images. Other authors might return the favor.