Reach out to Independent Book Sellers (IBS)


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By now you should know all the IBS in your area. Many of them collect the demographical information of their customers. Contact the owner and see if they will send out your promotional material. But be ready to pay for the postage if they do!

 

Build a Team!


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To be successful you will need a great team behind you. Your team should include:

 

  • Ø A Book Mentor,
  • Ø A Focus Group,
  • Ø A Professional Editor
  • Ø Proofreader
  • Ø A Typesetter
  • Ø A Professional Cover Designer
  • Ø A Publicist, to create press, schedule interviews with authors and publishing company where appropriate, 
press releases 24-7 about everything that happens
  • Ø An Assistant (if you can afford one) to collate valuable information, update calendars, social media, websites additions to authors and company sites, mail, fan mail, etc.

 

 

 

If you don’t have a team, or at least the beginnings of one, start looking for people now! Many publishing companies provide these services. Be sure to ask about them when looking for a publisher.

 

Take advantage of Google Alerts


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Many non-fiction authors are considered experts in the subject matter that their work is based on. As a subject matter expert, there are dozens of online communities that would love for you to join their conversation on matter similar to your book subject. This allows you the opportunity to also promote your book.

If you create multiple Google Alerts at http://www.google.com/alerts, Google will email you whenever a new conversation, or a new news story or blog post on a given subject, appears. Remember that you want to participate in the conversation, not spam it will book ads.

 

Do a Blog Tour!


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Now days it can be very pricey to go on a nationwide or worldwide book tour to promote your work. However, with the Internet there is a much easy and cost effective way to tour.Consider doing a virtual blog tour.

With this marketing tool, you arrange to have news and updates of your book published in various blog post on multiple blogs, with each story appearing on a certain day.  Many authors go on tour to promote a book by organizing book signings at bookstores.A well-run blog tour will have all participating blogs cross promote each other and readers will be encouraged to follow the author’s progresses.

Keep it interesting by having each of the blogs cover a different aspect of your book or of you, the author.

 

Join the conversation on blogs


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It is not enough to just have your own blog. The social media world is about participation.It is just as important to have your own blog as it is to join the conversation on other blogs. This is not to say span other blogs with messages to by your book, but participate in relevant discussion and if you see an opportunity to modestly promote your work, feel free.

 

Have a copy of your book at all times!


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Urban Fiction Editor Author Advice   This is a absolutely excellent technique if you frequent public transportation such as the subway, taxis, etc. Someone is bound to ask you what you are reading and Bam! You have just added someone to your social network.

Also, have a supply of your business cards to pass out to everyone you meet. You do have a business card! Don’t you?

 

No Business Card? No Problem! Urban Fiction Editor has you covered. For just $100, you get 1,000 (yes you read that right) full color double sided business cards in 3 days!

12 Quick Tips for Self-Marketing Authors


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Urban Fiction Author Marketing Tips

  1. Leverage YouTube videos to reach readers
  2. Print up business cards
  3. Encourage your fans to become affiliate marketers of your book
  4. Create a reader’s guide at the end of your book
  5. Insert sample chapters from your other books
  6. Do a sample chapters swap with another author
  7. Promote your book to the top eBook listing sites
  8. Share these marketing tips with your fellow authors!
  9. Do not forget that you can also promote your book by writing articles, Facilitating a workshop, volunteer as a panelist, and joining an assortment Of professional associations and organizations.

10. You can tack your postcards on local bulletin boards,

11. Post your web site on Yahoo and MSN groups,

12. Have a friend host a book signing/reading party and, finally,

Build a Team!

To be successful you will need a great team behind you. Your team should include:

  • Urban Fiction Editor's Writer Marketing Tips 2A Book Mentor,
  • A Focus Group,
  •  A Professional Editor
  • Proofreader
  • A Typesetter
  • A Professional Cover Designer
  • A Publicist, to create press, schedule interviews with authors and publishing company where appropriate, 
press releases 24-7 about everything that happens
  • An Assistant (if you can afford one) to collate valuable information, update calendars, social media, websites additions to authors and company sites, mail, fan mail, etc.

If you don’t have a team, or at least the beginnings of one, start looking for people now! Many publishing companies provide these services. Be sure to ask about them when looking for a publisher.

Authors get taxed too!


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If you do not have experience doing your taxes refer to this website for free assistance www.freetaxusa.com. This company allows you to do a free 1099, unlike most other companys you’ll find.

It allows you to click back ad forth until the numbers are right and only e-files if you do the taxes before April 15th of the year, but you can do many years prior and print those out to mail to the IRS.

There are also tax deductions offered to authors. Refer to this video for information: http://www.youtube.com/watch?v=Y1E7CcpgcFg

 

Using Microsoft Word Track Changes in Word 2002, 2007, 2010 and on a MAC!


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Editing your manuscript is a job that requires a lot of tools and revisions.Fortunately, Microsoft Word offers a Track Changes function that allows authors to keep track of the changes that have been made by reviewers/editors.

These changes appear as redline markings on your manuscript, while keeping your original manuscript intact, and making changes more distinct and easier to view and understand. You also have the option to accept or reject the changes that have been made, saving you the time to rewrite and re-type the reviewed manuscript handed to you by your editors.

When you’re in the Track Changes mode, every change made, by default, will appear as red marking like these.

Sample of insertion.
Sample of deletion.

But you can personalize and change their appearance with the color or number of strike-through that suits you.

To indicate places where changes have been made, a black, vertical line at the left or right margin of your document is shown. A line with no obvious red markings may indicate that a change in formatting was made on that part of the manuscript.

This tutorial will cover the following:

Activating Track Changes: Learn how to activate Track Changes on your MS Word
Customizing Track Changes Appearance: Learn how to change the way tracked changes appear on your computer.
Adding Editor Comments: Learn how to view, insert and delete comments.
Viewing or concealing Tracked Changes: Learn the different types of views when you’re in Track Changes Mode.
Accepting or rejecting Edits: Learn how to easily implement any changes editor’s have made or suggested.

Activating Track Changes

You can locate the Track Changes icon by navigating to Microsoft Word’s REVIEW tab. For 2002 version or older you can locate on this by clicking Tools and navigating through the dropdown items.
Activation

Click here to read the rest of this Tutorial…

Do Book Signings


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Book signings are a great way to get your face out there. You are able to interact with fans and readers.

It is especially helpful to do local book signings in your hometown. Locals enjoy seeing their own on the face of a book. This is a great way to publicize yourself.

You can easily team up with the bookstore and take out an ad in the local newspaper for more exposure.