To say social media networking is important for your marketing strategy is the understatement of the century. The use of social media to promote your work is absolutely essential!
It is very important for authors to create a website for their work/s but it is just as important to utilize other social media avenues such as Twitter, Facebook, YouTube and blogs (Tumble, WordPress, etc.). These outlets will allow you to put a face to your work. You should work on creating and perfecting these social media techniques long before a book is published or even finished. You want people to be anticipating your latest work.
With Internet marketing your search engine optimization (SEO) will be important. SEO is the process of improving the amount of visibility your web page is receiving from search engines. SEO programs like Scribe can help with this.